How do you take down an oak tree?
As we come to the end of 2015, companies are planning marketing efforts for 2016. A number of things have changed since your last annual planning period moving from 2014 into 2015. As you go into 2016, ask yourself, “How has the marketing landscape changed in the last 12 months?”, “How has my business changed?”, and “What gives me the most return on my investment?”
When making your marketing and business plan for 2016, if your question regarding social media and marketing your business is, "Should I start marketing on social media?", the you are about 10 steps behind your competitors. If your question instead is, "What do I need to do to keep up and get more business and even better not lose any business?", then good for you.