Building a business is tough. Building a business without focus, processes and the right audience makes it even tougher.
When making your marketing and business plan for 2016, if your question regarding social media and marketing your business is, "Should I start marketing on social media?", the you are about 10 steps behind your competitors. If your question instead is, "What do I need to do to keep up and get more business and even better not lose any business?", then good for you.