In today’s world, marketing and growing your business is very different than in the past. Today, we have the opportunity to add value to millions of people for pennies on the dollar.
As we come to the end of 2015, companies are planning marketing efforts for 2016. A number of things have changed since your last annual planning period moving from 2014 into 2015. As you go into 2016, ask yourself, “How has the marketing landscape changed in the last 12 months?”, “How has my business changed?”, and “What gives me the most return on my investment?”