Have you ever gone car shopping with no idea what kind of car/truck you want to buy? If you have, it is a very long frustrating process where you usually end up with something you don't want.
Recently we had to write a business plan for a plumbing company. It has got me thinking about who this plumbing company will be competing against for more business. That made me think and ask myself the question, “Who am I competing against and what do I know about them? “
In today’s world, marketing and growing your business is very different than in the past. Today, we have the opportunity to add value to millions of people for pennies on the dollar.
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