I'm a business owner. I'm a media company first and a financial services firm second.
You're probably wanting to know why I said I was a media company first and a financial services firm second. It's very simple - I have to tell the world what I do. If I don't make that my first focus, then I will not have clients to provide financial planning services to. All businesses are the same.
Gary Vaynerkchuk recently posted this video. I thought it was perfectly stated. You must brand yourself before you ask for the sale.
What's my mission? Getting you a shot at the life you want to live.