Donald Trump has our attention!
I recently spoke to a retired CPA friend of mine. I told him I was writing some blog posts pertaining to CPAs and expanding their practices. I wanted to know from him what some of the challenges he and other CPAs run into. His immediate first response was growing the business.
He then told me that the majority of his colleagues were floating in a safety boat in the abyss. I looked at him puzzled. “What the hell does that mean???, I asked. He explained by asking me, “When I say politics, who do you think of today?” I said, “Trump…Donald Trump”. He went on to discuss why he thought that Trump's variant, outlandish personality was the reason he is the front runner for the GOP.
Ever seen a black swan? They are rare. But when you see them, you don’t forget about them. To stand out in a sea of CPA’s, you have to be a black swan…a Donald Trump. (but with better hair)
Three things that will get you noticed:
- Be LOUD!!! Tell the world that you exist and what you do.
- Have a position and stand by it. Being everything to everyone achieves mediocrity. Have a purpose and be proud of it.
- Be yourself. Build your image on who you are, not who your industry is. You do not have to be clone of the others.
Define your purpose and be you!