Recently we had to write a business plan for a plumbing company. It has got me thinking about who this plumbing company will be competing against for more business. That made me think and ask myself the question, “Who am I competing against and what do I know about them? “
What to do to stay competitive? Within your specific market:
- Find out who else sells what you do to the same client base.
- Know who they are, not just their names but what they offer, and who their clients are.
Ask yourself: What would Nick Saban do to prepare for his next game?
He, along with all successful coaches, spends hours upon hours researching opponents' statistics, watching their game footage and figuring out exactly what their biggest weaknesses are. From that information, he formulates his game day plan.
- Take 15 minutes each day this week, look up who your competition is, read their websites, find out who their clients are and start finding ways to sell against them.
The more you know about your competitors, the more ammunition you have to win against them. The more we know about their clients, the more we can sell against our competitors’ weaknesses.